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In 2011 internet retailing was not a new concept to Vietnamese consumers. However, internet retailing appeared to be limited to consumer-to-consumer websites. The slow development of formal internet retailing is due to the fact that Vietnamese consumers are afraid of scams and cheating when they purchase products online. They are hesitant to reveal personal information and are reluctant to use cards to make online payments.

The Internet Retailing in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Direct Selling, Apparel Homeshopping, Apparel Internet Retailing, Beauty and Personal Care Direct Selling, Beauty and Personal Care Homeshopping, Beauty and Personal Care Internet Retailing, Consumer Appliances Direct Selling, Consumer Appliances Homeshopping, Consumer Appliances Internet Retailing, Consumer Electronics and Video Games Hardware Direct Selling, Consumer Electronics and Video Games Hardware Homeshopping, Consumer Electronics and Video Games Hardware Internet Retailing, Consumer Healthcare Direct Selling, Consumer Healthcare Homeshopping, Consumer Healthcare Internet Retailing, DIY and Gardening Direct Selling, DIY and Gardening Homeshopping, DIY and Gardening Internet Retailing, Food and Drink Direct Selling, Food and Drink Homeshopping, Food and Drink Internet Retailing, Home Care Direct Selling, Home Care Homeshopping, Home Care Internet Retailing, Housewares and Home Furnishings Direct Selling, Housewares and Home Furnishings Homeshopping, Housewares and Home Furnishings Internet Retailing, Media Products Direct Selling, Media Products Homeshopping, Media Products Internet Retailing, Other Direct Selling, Other Homeshopping, Other Internet Retailing, Other Products Vending, Packaged Drinks Vending, Packaged Foods Vending, Personal Hygiene Products Vending, Tobacco Products Vending, Toys and Games Direct Selling, Toys and Games Homeshopping, Toys and Games Internet Retailing, Toys and Games Vending, Unpackaged Drinks Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Internet Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

INTERNET RETAILING IN VIETNAM
Euromonitor International
February 2012

LIST OF CONTENTS AND TABLES

Trends
Executive Summary
Retailing Is Still One of the Most Attractive Markets in Vietnam
Local Products Get A Boost From the Government
Non-grocery Retailing Sees Strong Growth
Low Participation of New International Players
Modern Channels Stimulate Growth
Key Trends and Developments
Growth in Vietnam’s Retail Market Is Boosted by Better Economic Conditions
Internet Retailing Remains Insignificant
the Government Continues To Support Local Products
Stronger Presence of Private Label Is Stimulated by Grocery Retailers
Low Participation of New International Players
Modern Retail Channels Expand Their Presence in Small Cities and on the Outskirts of Large Cities
Market Data
Table 1 Sales in Retailing by Category: Value 2006-2011
Table 2 Sales in Retailing by Category: % Value Growth 2006-2011
Table 3 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 4 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 5 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 6 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 7 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 8 Sales in Non-store Retailing by Category: Value 2006-2011
Table 9 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 10 Retailing Company Shares: % Value 2007-2011
Table 11 Retailing Brand Shares: % Value 2008-2011
Table 12 Store-Based Retailing Company Shares: % Value 2007-2011
Table 13 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 14 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 15 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 16 Non-store Retailing Company Shares: % Value 2007-2011
Table 17 Non-store Retailing Brand Shares: % Value 2008-2011
Table 18 Forecast Sales in Retailing by Category: Value 2011-2016
Table 19 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 20 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 21 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 22 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 23 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 24 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 25 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Definitions
Summary 1 Research Sources