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Thị trường lòng trung thành của Việt Nam được thiết lập để tăng trưởng mạnh với tốc độ CAGR 13,5%, dự kiến đạt 967,2 triệu USD vào năm 2023
DUBLINE
Ngày 11 tháng 8 năm 2023
“Sách dữ liệu về Tình báo thị trường và động lực tăng trưởng trong tương lai của các chương trình khách hàng thân thiết tại Việt Nam – Hơn 50 KPI về xu hướng chương trình khách hàng thân thiết theo lĩnh vực sử dụng cuối, KPI hoạt động, động lực sản phẩm bán lẻ và nhân khẩu học người tiêu dùng – Q1 Báo cáo Cập nhật năm 2023” đã được thêm vào sản phẩm của ResearchAndMarkets.com.
Theo nhà xuất bản, thị trường khách hàng thân thiết tại Việt Nam dự kiến sẽ tăng trưởng 13,5% hàng năm để đạt 967,2 triệu USD vào năm 2023.
Xét về giá trị, thị trường khách hàng thân thiết tại Việt Nam đã ghi nhận tốc độ CAGR là 13,8% trong giai đoạn 2018-2022. Thị trường khách hàng thân thiết tại Việt Nam sẽ tiếp tục tăng trưởng trong giai đoạn dự báo và dự kiến sẽ đạt tốc độ CAGR là 13,2% trong giai đoạn 2023-2027. Thị trường khách hàng thân thiết trong nước sẽ tăng từ 852,2 triệu USD năm 2022 lên 1.589,0 triệu USD vào năm 2027.
Báo cáo này cung cấp một phân tích chi tiết tập trung vào dữ liệu về các cơ hội và rủi ro của thị trường khách hàng thân thiết trên nhiều danh mục ngành. Với hơn 50 KPI ở cấp quốc gia, báo cáo này cung cấp sự hiểu biết toàn diện về động lực của thị trường khách hàng thân thiết, quy mô và dự báo thị trường cũng như thống kê thị phần.
Phương pháp nghiên cứu dựa trên các thông lệ tốt nhất trong ngành. Phân tích không thiên vị của nó tận dụng một nền tảng phân tích độc quyền để cung cấp cái nhìn chi tiết về các cơ hội thị trường đầu tư và kinh doanh mới nổi.
Look up details
Vietnam’s Loyalty Market Set for Strong Growth at 13.5% CAGR, Expected to Reach $967.2 Million in 2023
DUBLIN, Aug. 11, 2023 /PRNewswire/ — The “Vietnam Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2023 Update” report has been added to ResearchAndMarkets.com’s offering.
According to the publisher, loyalty market in Vietnam is expected to grow by 13.5% on annual basis to reach US$967.2 million in 2023.
In value terms, the loyalty market in Vietnam has recorded a CAGR of 13.8% during 2018-2022.The loyalty market in Vietnam will continue to grow over the forecast period and is expected to record a CAGR of 13.2% during 2023-2027. Loyalty market in the country will increase from US$852.2 million in 2022 to reach US$1,589.0 million by 2027.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
This report provides in-depth, data-centric analysis of loyalty programs in Vietnam. Below is a summary of key market segments:
Vietnam Retail Sector Spend Value Trend Analysis
Ecommerce Spend
POS Spend
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2018-2027
Value Accumulated and Value Redemption Rate of Loyalty programs in Vietnam
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2018-2027
Loyalty Schemes
Loyalty Platforms
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2018-2027
Points programs
Tier-based programs
Mission-driven programs
Spend-based programs
Gaming programs
Free perks programs
Subscription programs
Community programs
Refer a friend program
Paid programs
Cashback programs
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2018-2027
In-Store
Online
Mobile
Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
Seller Driven
Payment Instrument
Others
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by online, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
Vietnam Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App, 2018-2027
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2018-2027
Diversified Retailers
Department Stores
Specialty Stores
Clothing, Footwear & Accessories
Toy & Hobby Shops
Supermarket and Convenience Store
Home Merchandise
Other
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2018-2027
Card Based Access
Digital Access
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2018-2027
B2C Consumers
B2B Consumers
Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
Free
Free + Premium
Premium
Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Software
Analytics and AI Driven
Normal CRM
Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
In House
Third Party Vendor
Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
Cloud
On-Premise
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2018-2027
Software
Services
Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2018-2027
Custom Built Platform
Off the Shelf Platform
Vietnam Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour, 2022
By Age Group
By Income Level
By Gender
Reasons to buy
Gain insights into the Vietnam loyalty spend market: The report provides a comprehensive overview of the Vietnam loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
Benchmark your business against competitors: The report provides a competitive analysis of the Vietnam loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
For more information about this report visit https://www.researchandmarkets.com/r/ryb6dm
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Table of Contents
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Loyalty Programs Definitions
1.4. Disclaimer
2. Vietnam Retail Sector Spend Value Trend Analysis
2.1. Vietnam Retail Industry Spend Value, 2018-2027
2.2. Vietnam Ecommerce Spend Value Market Size, 2018-2027
2.3. Vietnam POS Spend Value Market Size, 2018-2027
3. Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2018-2027
4. Value Accumulated and Value Redemption Rate of Loyalty programs in Vietnam
4.1. Vietnam Loyalty Spend on Schemes by Value Accumulated Vs. Value Redemption Rate, 2022
5. Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
5.1. Vietnam Loyalty Spend Share by Functional Domains, 2018-2027
5.2. Vietnam Loyalty Spend Value by Loyalty Schemes, 2018-2027
5.3. Vietnam Loyalty Spend Value by Loyalty Platforms, 2018-2027
6. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
6.1. Vietnam Loyalty Schemes Spend Share by Loyalty Program Type, 2022
6.2. Vietnam Loyalty Program Type Schemes Spend Value by Point-based Loyalty Program, 2018-2027
6.3. Vietnam Loyalty Program Type Schemes Spend Value by Tiered Loyalty Program, 2018-2027
6.4. Vietnam Loyalty Program Type Schemes Spend Value by Mission-driven Loyalty Program, 2018-2027
6.5. Vietnam Loyalty Program Type Schemes Spend Value by Spend-based Loyalty Program, 2018-2027
6.6. Vietnam Loyalty Program Type Schemes Spend Value by Gaming Loyalty Program, 2018-2027
6.7. Vietnam Loyalty Program Type Schemes Spend Value by Free perks Loyalty Program, 2018-2027
6.8. Vietnam Loyalty Program Type Schemes Spend Value by Subscription Loyalty Program, 2018-2027
6.9. Vietnam Loyalty Program Type Schemes Spend Value by Community Loyalty Program, 2018-2027
6.10. Vietnam Loyalty Program Type Schemes Spend Value by Refer a Friend Loyalty Program, 2018-2027
6.11. Vietnam Loyalty Program Type Schemes Spend Value by Paid Loyalty Program, 2018-2027
6.12. Vietnam Loyalty Program Type Schemes Spend Value by Cashback Loyalty Program, 2018-2027
7. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
7.1. Vietnam Loyalty Schemes Spend Share by Channel, 2018-2027
7.2. Vietnam Loyalty Channel Schemes Spend Value by In-Store, 2018-2027
7.3. Vietnam Loyalty Channel Schemes Spend Value by Online, 2018-2027
7.4. Vietnam Loyalty Channel Schemes Spend Value by Mobile, 2018-2027
8. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
8.1. Vietnam Loyalty Schemes Spend Share by Business Model, 2018-2027
8.2. Vietnam Loyalty Business Model Schemes Spend Value by Seller Driven, 2018-2027
8.3. Vietnam Loyalty Business Model Schemes Spend Value by Payment Instrument, 2018-2027
8.4. Vietnam Loyalty Business Model Schemes Spend Value by Others, 2018-2027
9. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
9.1. Vietnam Loyalty Schemes Spend Share by Key Sectors, 2018-2027
9.2. Vietnam Loyalty Schemes Spend Value in Retail, 2018-2027
9.3. Vietnam Loyalty Schemes Spend Value in Financial Services, 2018-2027
9.4. Vietnam Loyalty Schemes Spend Value in Healthcare & Wellness, 2018-2027
9.5. Vietnam Loyalty Schemes Spend Value in Restaurants & Food Delivery, 2018-2027
9.6. Vietnam Loyalty Schemes Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2018-2027
9.7. Vietnam Loyalty Schemes Spend Value in Telecoms, 2018-2027
9.8. Vietnam Loyalty Schemes Spend Value in Media & Entertainment, 2018-2027
9.9. Vietnam Loyalty Schemes Spend Value in Others, 2018-2027
10. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
10.1. Vietnam Loyalty Spend Value in Key Sectors by Online Schemes, 2018-2027
10.1.1. Vietnam Loyalty Spend Value in Retail Segment by Online Schemes, 2018-2027
10.1.2. Vietnam Loyalty Spend Value in Financial Services Segment by Online Schemes, 2018-2027
10.1.3. Vietnam Loyalty Spend Value in Healthcare & Wellness Segment by Online Schemes, 2018-2027
10.1.4. Vietnam Loyalty Spend Value in Restaurants & Food Delivery Segment by Online Schemes, 2018-2027
10.1.5. Vietnam Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) Segment by Online Schemes, 2018-2027
10.1.6. Vietnam Loyalty Spend Value in Telecoms Segment by Online Schemes, 2018-2027
10.1.7. Vietnam Loyalty Spend Value in Media & Entertainment Segment by Online Schemes, 2018-2027
10.1.8. Vietnam Loyalty Spend Value in Other Segments by Online Schemes, 2018-2027
10.2. Vietnam Loyalty Spend Value in Key Sectors by In-Store Schemes, 2018-2027
10.2.1. Vietnam Loyalty Spend Value in Retail Segment by In-Store Schemes, 2018-2027
10.2.2. Vietnam Loyalty Spend Value in Healthcare & Wellness Segment by In-Store Schemes, 2018-2027
10.2.3. Vietnam Loyalty Spend Value in Restaurants & Food Delivery Segment by In-Store Schemes, 2018-2027
10.2.4. Vietnam Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) Segment by In-Store Schemes, 2018-2027
10.2.5. Vietnam Loyalty Spend Value in Media & Entertainment Segment by In-Store Schemes, 2018-2027
10.2.6. Vietnam Loyalty Spend Value in Other Segments by In-Store Schemes, 2018-2027
10.3. Vietnam Loyalty Spend Value in Key Sectors by Mobile App Schemes, 2018-2027
10.3.1. Vietnam Loyalty Spend Value in Retail Segment by Mobile App Schemes, 2018-2027
10.3.2. Vietnam Loyalty Spend Value in Financial Services Segment by Mobile App Schemes, 2018-2027
10.3.3. Vietnam Loyalty Spend Value in Healthcare & Wellness Segment by Mobile App Schemes, 2018-2027
10.3.4. Vietnam Loyalty Spend Value in Restaurants & Food Delivery Segment by Mobile App Schemes, 2018-2027
10.3.5. Vietnam Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) Segment by Mobile App Schemes, 2018-2027
10.3.6. Vietnam Loyalty Spend Value in Telecoms Segment by Mobile App Schemes, 2018-2027
10.3.7. Vietnam Loyalty Spend Value in Media & Entertainment Segment by Mobile App Schemes, 2018-2027
10.3.8. Vietnam Loyalty Spend Value in Other Segments by Mobile App Schemes, 2018-2027
11. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Retail
11.1. Vietnam Loyalty Schemes Spend Share by Retail Segments, 2018-2027
11.2. Vietnam Loyalty Retail Schemes Spend Value by Diversified Retailers, 2018-2027
11.3. Vietnam Loyalty Retail Schemes Spend Value by Department Stores, 2018-2027
11.4. Vietnam Loyalty Retail Schemes Spend Value by Specialty Stores, 2018-2027
11.5. Vietnam Loyalty Retail Schemes Spend Value by Clothing, Footwear & Accessories, 2018-2027
11.6. Vietnam Loyalty Retail Schemes Spend Value by Toy & Hobby Shops, 2018-2027
11.7. Vietnam Loyalty Retail Schemes Spend Value by Supermarket and Convenience Store, 2018-2027
11.8. Vietnam Loyalty Retail Schemes Spend Value by Home Merchandise, 2018-2027
11.9. Vietnam Loyalty Retail Schemes Spend Value by Other, 2018-2027
12. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1. Vietnam Loyalty Schemes Spend Value Share by Accessibility, 2022 Vs. 2028
12.2. Vietnam Loyalty Spend Value by Card Based Access, 2018-2027
12.3. Vietnam Loyalty Spend Value by Digital Access, 2018-2027
13. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1. Vietnam Loyalty Schemes Spend Share by Consumer Type, 2022 Vs. 2027
13.2. Vietnam Loyalty Schemes Spend Value by B2B Consumers, 2018-2027
13.3. Vietnam Loyalty Spend Value by B2C Consumers, 2018-2027
14. Vietnam Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1. Vietnam Loyalty Schemes Spend Share by Membership Type, 2018-2027
14.2. Vietnam Loyalty Membership Type Schemes Spend Value by Free, 2018-2027
14.3. Vietnam Loyalty Membership Type Schemes Spend Value by Free + Premium, 2018-2027
14.4. Vietnam Loyalty Membership Type Schemes Spend Value by Premium, 2018-2027
15. Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Software
15.1. Vietnam Loyalty Platform Spend Share by Software, 2022 Vs. 2027
15.2. Vietnam Loyalty Software Platform Spend Value by Analytics and AI Driven, 2018-2027
15.3. Vietnam Loyalty Software Platform Spend Value by Normal CRM, 2018-2027
16. Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1. Vietnam Loyalty Platform Spend Share by Vendor/Solution Partner, 2022 Vs. 2027
16.2. Vietnam Loyalty Vendor/Solution Partner Platform Spend Value by In House, 2018-2027
16.3. Vietnam Loyalty Vendor/Solution Partner Platform Spend Value by Third Party Vendor, 2018-2027
17. Vietnam Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1. Vietnam Loyalty Platform Spend Share by Deployment, 2022 Vs. 2027
17.2. Vietnam Loyalty Deployment Platform Spend Value by Cloud, 2018-2027
17.3. Vietnam Loyalty Deployment Platform Spend Value by On-Premise, 2018-2027
18. Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
18.1. Vietnam Loyalty Spend Share by Loyalty Platform, 2022 Vs. 2027
18.2. Vietnam Loyalty Spend Value by Software, 2018-2027
18.3. Vietnam Loyalty Spend Value by Services, 2018-2027
19. Vietnam Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
19.1. Vietnam Loyalty Spend Share by Software Platforms, 2022 Vs. 2027
19.2. Vietnam Loyalty Software Platforms Spend Value by Custom Built Platform, 2018-2027
19.3. Vietnam Loyalty Software Platforms Spend Value by Off the Shelf Platform, 2018-2027
20. Vietnam Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1. Vietnam Loyalty Spend Share by Age Group, 2022
20.2. Vietnam Loyalty Spend Share by Income Level, 2022
20.3. Vietnam Loyalty Spend Share by Gender, 2022
21. Further Reading
21.1. About the Author
21.2. Related Research
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