Vietnam Coffee Market – Growth,Trends And Forecasts (2018 – 2023)

Theo tin Market Research Periodical hay

May 22, 20194

Vietnam Coffee market report is a brief and in-depth study portraying the latest market overview, and Vietnam Coffee growth driving factors. Top Vietnam Coffee players, development trends, emerging segments of Vietnam Coffee market are analyzed in detail. The report mainly identifies methodical outlook of the industry by studying key components impacting the industry such as Vietnam Coffee key market trends, market growth, competitive landscape, emerging trends and industry cost structures during the forecast period.

The Vietnam coffee market value is expected to witness a growth rate of 8.2% during the forecast period with an average per capita coffee consumption of 1.1 Kg in 2018. In 2016, Nestle Vietnam Ltd. led the coffee sales, with a retail volume share of 27%. According to Vietnam Standards and Consumers Association, in July 2016 30% of coffee products sold in Vietnam contained very little or no caffeine.


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Changing Consumer Coffee Consumption Pattern

Increasingly busy lifestyles and longer working hours will continue to strengthen appreciation for the convenience of this product type, which should lead more consumers to switch from fresh ground coffee or instant standard coffee to instant coffee mixes. Moreover, the category should also benefit as manufacturers continue to introduce stronger-tasting products that suit the traditional preferences of Vietnamese consumers. Increasing number of cafes and coffee culture in Vietnam is also expected to boost the market during the forecast period.

The coffee cultivated in Vietnam are mainly Robusta and Arabica coffee. Southern Vietnam is humid and hot, suitable for growing Robusta whereas the northern part is suitable for Arabica. In 2014, total coffee cultivation area in Vietnam was 653,000 hectare, increasing by 2.7% YOY.

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Instant Coffee Market to Grow at a Faster Rate

Domestic consumption for roasted and ground coffee was at 2.5 million bags MY2016/17, and the estimate for MY2017/18 is about 2.55 million bags due to the continuing growth of coffee shops and cafes. Vietnamese coffee drinkers prefer roasted and ground coffee because of its full-bodied and original flavors. With the growth in the coffee market, instant coffee mix is expected to be the most dynamic coffee category in retail volume growth terms over the forecast period, with a CAGR of 7%.

Key Developments in the Market:

January 2018: Starbucks has announced the return of Vietnam Da Lat coffee to Vietnam. The limited-quantity coffee is now available at all Starbucks stores in the country.

November 2018: The Vietnamese government has approved USD 7.5 million for a five-year coffee sector development project designed to improve quality, increase exports and develop a premium Vietnamese coffee brand.

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What are the market factors that are explained in the report?

–Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

–Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

–Analytical Tools: Vietnam Coffee Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, feasibility study, and investment return analysis have been used to analyzed the growth of the key players operating in the market.

Finally, Vietnam Coffee Market report is the believable source for gaining the Market research that will exponentially accelerate your business. The report gives the principle locale, economic situations with the item value, benefit, limit, generation, supply, request and Market development rate and figure and so on. This report additionally Present new task SWOT examination, speculation attainability investigation, and venture return investigation.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format

– Report customization as per the client’s requirements

– 3 months of analyst support

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Table of Contents

1. Introduction
1.1 Research Methodology
1.2 Market Definition
1.3 Report Description
2. Market Overview
2.1 Market Trend
3. Market Dynamics
3.1 Drivers
3.1.1 Lifestyle and Culture drives Coffee Market
3.1.2 Support from Vietnam government to increase coffee production
3.1.3 Growth in the number of Food Outlets, Retail stores and Cafes
3.2 Restraints
3.2.1 Price Fluctuations of Coffee Beans
3.3 Opportunities
3.3.1 Rising demand of Coffee Pods, Capsules and Premium Coffee
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products & Services
3.4.5 Degree of Competition
4. Segmentation
4.1 By Source Type
4.1.1 Arabica
4.1.2 Robusta
4.1.3 Liberica
4.2 By Product Type
4.2.1 Whole-Bean
4.2.2 Ground Coffee
4.2.3 Instant Coffee
4.2.4 Others (pods, capsules etc.)
4.3 By Flavor
4.3.1 Flavor Vanilla Caramel Irish Cream Hazelnut Others
4.3.2 Non-Flavor
4.4 By Process
4.4.1 Caffeinated
4.4.2 De-Caffeinated
5. Competitive Landscape
5.1 Most Adopted Market Strategies
5.2 Most Active Companies
5.3 Market Share Analysis
6. Company Profiles
6.1 Dunkin Donuts
6.2 Starbucks
6.3 Nestle
6.4 Coffee Beans and Tea Leaves
6.5 Gloria Jeans
6.6 Dunkin’ Donuts
6.7 My Life Coffee
6.8 McCafe
6.9 Trung Nguyen
6.10 Phuc Long
7. Appendix
7.1 Sources
7.2 Disclaimer

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