Vietnam Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics – Market Size and Forecast (2014-2023), Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour – Updated in Q3, 2019


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According to the author, the gift card market (value terms) in Vietnam increased at a CAGR of 19.0% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 16.2%, increasing from US$ 365.0 million in 2019 to reach US$ 666.1 million by 2023.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Vietnam. With over 150 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate – SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card type, and market share by retail categories.
Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in four categories – consumer incentive card, employee incentive card, sales incentive card, and festival & other. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
Digital gift card analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers and by occasion.
Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.
Retail spend: Breaks down retail spend across 12 categories / sectors to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
Market share by retailer: Provides market share of closed loop gift cards by key retailers in Vietnam.
Report Scope

Gift Card Market Size by KPIs across Consumer Segments in Vietnam
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment in Vietnam
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Vietnam
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
Gift Card Market Size by Retail Consumer in Vietnam
By Functional Attribute
By Occasion
Value by Purchase Channel
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Vietnam
Health & Wellness
Travel
Apparel
Electronics
Fine Dining Restaurant
Department Store
Supermarket
Specialty Retail Store
Discount Store
Gas Station or Convenience Store
Fast Casual Restaurant
Entertainment
Other
Gift Card Spend by Consumer Behavior and Demographics in Vietnam
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Vietnam
By Functional Attribute
By Key Segments
Employee Incentive
Sales Incentive
Consumer Incentive
Festival & Other
By Scale of Business
Budget Allocation Trend for 2019
Employee Incentive Gift Card Market Size in Vietnam
By Functional Attribute
By Scale of Business
Sales Incentive Gift Card Market Size in Vietnam
By Functional Attribute
By Scale of Business
Consumer Incentive Gift Card Market Size in Vietnam
Overall
By Scale of Business
Festival & Others Gift Card Market Size in Vietnam
By Functional Attribute
By Scale of Business
Reason to Buy
In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in Vietnam.
Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
Get insights into consumer attitude and behaviour in Vietnam: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

For more information about this report visit https://www.researchandmarkets.com/r/aigcnq

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Tabel of Contents

1 About this Report
1.1 Methodology
1.2 Disclaimer

2 Vietnam Gift Card Market Size and Forecast
2.1 Gift Card – Load Value Trend Analysis
2.2 Gift Card – Unused Value Trend Analysis
2.3 Gift Card – Transaction Value Trend Analysis
2.4 Gift Card – Transaction Volume Trend Analysis
2.5 Gift Card – Average Value per Transaction Trend Analysis
2.6 Gift Card Market Size and Forecast by Functional Attribute
2.7 Gift Card Market Share Analysis by Consumer Segments

3 Vietnam Open Loop Gift Card Market Size and Forecast
3.1 Open Loop Gift Card – Transaction Value Trend Analysis
3.2 Open Loop Gift Card – Number of Cards Trend Analysis

4 Vietnam Closed Loop Gift Card Market Size and Forecast
4.1 Closed Loop Gift Card – Transaction Value Trend Analysis
4.2 Closed Loop Gift Card – Number of Cards Trend Analysis

5 Digital Gift Card Market Size Trend Analysis and Future Growth Dynamics
5.1 Digital Gift Card Market Size Trend Analysis
5.2 Retail Consumer Digital Gift Card Market Size Trend Analysis
5.3 Retail Consumer Digital Gift Card Market Share Analysis by Occasion
5.4 Corporate Consumer Digital Gift Card Market Size Trend Analysis
5.5 Corporate Consumer Digital Gift Card Market Share Analysis by Occasion

6 Vietnam Gift Card Analysis by Retail Consumer Segment
6.1 Retail Consumer Segment – Gift Card Market Size Trend Analysis and Forecast
6.1.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
6.1.2 Number of Gift Cards Trend Analysis by Retail Consumer Segment
6.1.3 Average Value of Gift Cards Purchased Trend Analysis by Retail Consumer Segment
6.1.4 Retail Segment Market Share Analysis by Open Loop and Closed Loop Gift Cards
6.2 Open Loop Gift Card Market Size Trend Analysis and Forecast by Retail Consumer Segment
6.2.1 Open Loop Gift Card Market Size Trend Analysis by Retail Consumer Segment
6.2.2 Number of Open Loop Gift Cards Trend Analysis by Retail Consumer Segment
6.2.3 Average Value of Open Loop Gift Cards Purchased Trend Analysis by Retail Consumer Segment
6.3 Closed Loop Gift Card Market Size Trend Analysis and Forecast by Retail Consumer Segment
6.3.1 Closed Loop Gift Card Market Size Trend Analysis by Retail Consumer Segment
6.3.2 Number of Closed Loop Gift Cards Trend Analysis by Retail Consumer Segment
6.3.3 Average Value of Closed Loop Gift Cards Purchased Trend Analysis by Retail Consumer Segment

7 Vietnam Gift Card Consumer Insights and Purchase Behaviour by Retail Sector
7.1 Retail Consumer Gift Card Market Share Analysis by Retail Categories
7.2 Sales Uplift Analysis by Retail Sectors
7.3 Gift Card Spend Analysis by Consumer Purchase Behaviour
7.4 Vietnam Closed Loop Gift Card Market Share Analysis by Key Retailers
7.5 Gift Card Spend Analysis by Number of Gift Cards Purchased
7.6 Retail Consumer Gift Card Market Share Analysis by Purchase Location
7.7 Gift Card Market Share Analysis by Gifting Occasion
7.8 Gift Card Spend Analysis by Age Group
7.9 Gift Card Spend Analysis by Income Group
7.10 Gift Card Spend Analysis by Gender
7.11 Business Sentiment – Expected Gift Card Spend in 2019

8 Vietnam Gift Card Analysis by Corporate Consumer Segment
8.1 Corporate Consumer Segment – Gift Card Market Size Trend Analysis and Forecast
8.1.1 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
8.1.2 Number of Gift Cards Trend Analysis by Corporate Consumer Segment
8.1.3 Average Value of Gift Cards Purchased Trend Analysis by Corporate Consumer Segment
8.1.4 Corporate Segment Market Share Analysis by Open Loop and Closed Loop Gift Cards
8.2 Open Loop Gift Card Market Size Trend Analysis and Forecast by Corporate Consumer Segment
8.2.1 Open Loop Gift Card Market Size Trend Analysis by Corporate Consumer Segment
8.2.2 Number of Open Loop Gift Cards Trend Analysis by Corporate Consumer Segment
8.2.3 Average Value of Open Loop Gift Cards Purchased Trend Analysis by Corporate Consumer Segment
8.3 Closed Loop Gift Card Market Size Trend Analysis and Forecast by Corporate Consumer Segment
8.3.1 Closed Loop Gift Card Market Size Trend Analysis by Corporate Consumer Segment
8.3.2 Number of Closed Loop Gift Cards Trend Analysis by Corporate Consumer Segment
8.3.3 Average Value of Closed Loop Gift Cards Purchased Trend Analysis by Corporate Consumer Segment
8.4 Corporate Gift Card Market Size Trend Analysis and Forecast by Size of Company
8.4.1 Small Scale Corporate Gift Card Market Size Trend Analysis
8.4.2 Small Scale Corporate Gift Card by Number of Cards & Average Value of Card Purchased
8.4.3 Mid-Tier Corporate Gift Card Market Size Trend Analysis
8.4.4 Mid-Tier Corporate Gift Card by Number of Cards & Average Value of Card Purchased
8.4.5 Large Enterprise Corporate Gift Card Market Size Trend Analysis
8.4.6 Large Enterprise Corporate Gift Card by Number of Cards & Average Value of Card Purchased
8.5 Corporate Consumer Gift Card Market Share Analysis by Purchase Location
8.6 Corporate Gift Card Market Share Analysis by Occasion

9 Vietnam Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast
9.1 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast
9.2 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast by Number of Cards
9.3 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast by Average Value of Card Purchased
9.4 Consumer Incentive Prepaid Card Market Size and Forecast by Size of Company
9.4.1 Consumer Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment
9.4.2 Consumer Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment by Number of Cards & Average Value of Card Purchased
9.4.3 Consumer Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment
9.4.4 Consumer Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment by Number of Cards & Average Value of Card Purchased
9.4.5 Consumer Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment
9.4.6 Consumer Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment by Number of Cards & Average Value of Card Purchased

10 Vietnam Employee Incentive Prepaid Card Market Size and Forecast
10.1 Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis
10.2 Employee Incentive Prepaid Card Market Size and Forecast by Number of Cards
10.3 Employee Incentive Prepaid Card Market Size and Forecast by Average Value of Card Purchased
10.4 Employee Incentive Prepaid Card Market Size and Forecast by Functional Attribute
10.4.1 Open Loop Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis
10.4.2 Open Loop Employee Incentive Prepaid Card by Number of Cards & Average Value of Card Purchased
10.4.3 Closed Loop Employee Incentive Prepaid Card – Market Size & Forecast Trend Analysis
10.4.4 Closed Loop Employee Incentive Prepaid Card by Number of Cards & Average Value of Card Purchased
10.5 Employee Incentive Prepaid Card Market Size and Forecast by Size of Company
10.5.1 Employee Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment
10.5.2 Employee Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment by Number of Cards & Average Value of Card Purchased
10.5.3 Employee Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment
10.5.4 Employee Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment by Number of Cards & Average Value of Card Purchased
10.5.5 Employee Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment
10.5.6 Employee Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment by Number of Cards & Average Value of Card Purchased

11 Vietnam Sales / Partner Incentive Prepaid Card Market Size and Forecast
11.1 Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis
11.2 Sales / Partner Incentive Prepaid Card Market Size and Forecast by Number of Cards
11.3 Sales / Partner Incentive Prepaid Card Market Size and Forecast by Average Value of Card Purchased
11.4 Sales / Partner Incentive Prepaid Card Market Size and Forecast by Functional Attribute
11.4.1 Open Loop Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis
11.4.2 Open Loop Sales / Partner Incentive Prepaid Card by Number of Cards & Average Value of Card Purchased
11.4.3 Closed Loop Sales / Partner Incentive Prepaid Card – Market Size & Forecast Trend Analysis
11.4.4 Closed Loop Sales / Partner Incentive Prepaid Card by Number of Cards & Average Value of Card Purchased
11.5 Sales / Partner Incentive Prepaid Card Market Size and Forecast by Size of Company
11.5.1 Sales / Partner Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment
11.5.2 Sales / Partner Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment by Number of Cards & Average Value of Card Purchased
11.5.3 Sales / Partner Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment
11.5.4 Sales / Partner Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment by Number of Cards & Average Value of Card Purchased
11.5.5 Sales / Partner Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment
11.5.6 Sales / Partner Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment by Number of Cards & Average Value of Card Purchased

12 Vietnam Corporate Spend on Gift Cards – Festival & Other Segment Market Size and Forecast
12.1 Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis
12.2 Festival & Other Prepaid Card Market Size and Forecast by Number of Cards
12.3 Festival & Other Prepaid Card Market Size and Forecast by Average Value of Card Purchased
12.4 Festival & Other Prepaid Card Market Size and Forecast by Functional Attribute
12.4.1 Open Loop Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis
12.4.2 Open Loop Festival & Other Prepaid Card by Number of Cards & Average Value of Card Purchased
12.4.3 Closed Loop Festival & Other Prepaid Card – Market Size & Forecast Trend Analysis
12.4.4 Closed Loop Festival & Other Prepaid Card by Number of Cards & Average Value of Card Purchased
12.5 Festival & Other Prepaid Card Market Size and Forecast by Size of Company
12.5.1 Festival & Other Prepaid Card Market Size and Forecast – Small Scale Business Segment
12.5.2 Festival & Other Prepaid Card Market Size and Forecast – Small Scale Business Segment by Number of Cards & Average Value of Card Purchased
12.5.3 Festival & Other Prepaid Card Market Size and Forecast – Mid-Tier Business Segment
12.5.4 Festival & Other Prepaid Card Market Size and Forecast – Mid-Tier Business Segment by Number of Cards & Average Value of Card Purchased
12.5.5 Festival & Other Prepaid Card Market Size and Forecast – Enterprise Business Segment
12.5.6 Festival & Other Prepaid Card Market Size and Forecast – Enterprise Business Segment by Number of Cards & Average Value of Card Purchased

13 Further Reading
13.1 About the author
13.2 Related Research
13.3 Knowledge Center




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